EXCELLING IN COMMUNICATION 

Welcome to the professional portfolio of Victoria Childress. For thirteen years, her career as a Senior Writer and Communications Strategist has helped small businesses in the US, Mexico and Europe to engage customers and drive growth. 

“Communication is about the art of being heard. And being heard is transformational.”

 

EXCELLING IN COMMUNICATION 

“Communication is about the art of being heard. And being heard is transformational.”

Welcome to the professional portfolio of Victoria Childress. For thirteen years, her career as a Senior Writer and Communications Strategist has helped organizations and businesses in the US, Mexico and Europe to engage customers and drive growth. 

COMMUNICATION STRATEGY

The focus is strong and compelling writing with a clear understanding of what you want your audience to know. Strategy is part of Victoria’s personal and professional composition. She approaches every project with empathy, an ability to grasp the core message, and the essence of the story; asking questions like, “who is the message intended for, and what do you want them to hear?” 

CONTENT & PUBLICATIONS MANAGEMENT

What to say, when to say it, where it’s said. Communications, whether technical or creative, are only effective when the best available vehicles are used to carry the message through. Victoria manages an editorial calendar and blueprints all available channels to ensure all messaging is delivered within scope, within budget and on time.

INTERNAL COMMUNICATIONS

Establishing consistent, believable and on-brand internal communications requires working knowledge of the organizations vision and its leaders. Victoria has the expertise to help craft internal communications that clearly and concisely casts vision, develops culture, garners loyalty and rapport. 

MARKET POSITIONING

It’s one thing to write, it’s another to understand how the words and story tie into the overall brand, and how that translates to market. I understand both — as well as how to ensure the organization is cast in the best possible light. I work with directors to ensure the overall vision, marketing plan and position is cohesive.

WRITING SERVICES & SKILLS

SKILL SETS
WRITING | CORPORATE, PROMOTIONAL, B2B, B2C
APPLE IWORK, ADOBE, MICROSOFT PROFICIENCY
WORDPRESS
HTML, XML, CSS, PHP
CORPORATE
  • Corporate Communications

  • Product Positioning

  • Keynote/ Speech Writing

  • Crisis Communication

  • Desktop Publishing

  • Editorial- e/Newsletters

  • Technical. Spec and Instructional Writing

  • White Papers/ Case Studies

MARKETING
  • Editorial and e/Newsletters

  • Video/Script Writing

  • Style Guide

  • Creative Consulting

  • Email Marketing/ Promotional Copy

  • Campaign Management

  • Communication Strategy

  • Resource Management

HISTORICAL ACCOMPLISHMENTS 

RESUMÉ AT-A-GLANCE (CLICK TO EXPAND BELOW)

2006-CURRENT | SENIOR WRITER & CREATIVE DIRECTOR | ALLENHAUS

Allenhaus works with SMEs within the scope of brand identity, messaging, communications strategy and management of internal/external communications for startups, retail/ restaurant, professional & public services and technology companies.

  • Expertly handled omni-channel strategy (and day-to-day management) to assist startup and existing SME client’s to capture audience and excel in traditional, digital marketing efforts; Consulted on best web, graphic and written communication tools for use of organization or specific campaign

  • Directed and managed small team of six creatives (writers, designers, photographers) and developers

  • Led brand storying strategy; developing storyboards, written and visual communication processes

  • Worked with Creative Director to define key message points and delivered final package to client for pitch

  • Worked with publicists and internal human resource teams to detail and interpret urgent internal/external matters; corporate communications; clients marketing initiatives

     

     

     

     

     

2010-2014 | SENIOR WRITER & MARKETING DIRECTOR | HEIGHT GODDESS

Reported to Creative Director, with primary objective to identify UVP, organize, implement brand strategy, and build online community. Develop marketing strategy to increase repetitive purchases, and influence new customers purchasing decisions. Implemented and managed daily, all approved print, in-store, email, social media and web marketing development and design.

  • Primary author of marketing and promotional copy, published articles, community stories and video content.
  • Managed brand identity by maintaining consistent usage of logo, collateral, slogans and style guide internally and externally
  • Overseer of campaign management, evaluating analytics and measuring response devices against quarterly sales.
  • Worked with Creative Director to implement messaging that drove seasonal “From One Tall Girl to Another” campaigns, events and online community.
  • Created various social media campaigns to increase customer engagement influence current followers to share the brand, as ambassadors
  • Led design plans and copywriting for product catalogues and brochures.
  • Channel manager for successful Kickstarter campaign, developing all story points, page layout, messaging and daily email/social media messages to garner financial support to reach goal.
  • Stayed abreast of best project management, promotional and communication tools; advised management of best communications practices and processes for effective sales
  • Performed market and sales analysis reports; reviewing in detail, UX behavior/location/devices, site mapping, promotional sales and seasonal activity, against sales dips and peaks.

RENEWABLE ENERGY | 2011-2013 | SDL Citadel | COMMUNICATIONS STRATEGIST (CONTRACT)

 

Reported directly to and worked closely with CEO, on the marketing and communications requirements for the startup of a clean energy company bringing to market, a patented waste-to-energy vehicle. Established keynote presentations for investment meetings, and later devised strategic communications and materials for early adopters; transforming science-tech-heavy jargon into relative, compelling messaging

  • Collaborated with CEO and Engineer to fully vet and blueprint the overarching goals for the organization; to understand the technology and how to accurately describe technology across B2C and B2B audience
  • Successfully crafted core message points to be used on all B2B collateral including white papers/case studies, web, email, video scripting, brochure, convention & expo pamphlets and billboards
  • Crafted press release literature and public relations key points for interviews to be used by partners and board
  • Effectively structured presentation design schematics and copywriting for messaging presented to stakeholders, including large corporations like Kimberly Clarke, Balfour Beatty, government agencies and local commercial-resident establishments
  • Devised official style guide and oversaw implementation of vehicle wraps
  • Managed contracted resources for development, design and print of marketing material

RESTAURANT | 2010-2011 | MAIN EVENT ENTERTAINMENT | CONTRACT/FREELANCE COPYWRITER

Focused, deadline-driven and original Copywriter tasked with bringing a family-fun tone to in-store messaging.

  • Worked with Director of Marketing to restructure the tone and messaging for in-store marketing and promotional messaging 
  • Created family-friendly name/titles and descriptions for restaurant’s food and beverage menu items
  • Created brief catchphrases and at-a-glance graspable descriptions for new in-store rollouts (for new games, package deals and entertainment products)
  • Author and organizer for Superbowl sponsorship decks and presentation material

NON-PROFIT | 2008-2011 | e3 PARTNERS-I AM SECOND | WRITER, COMMUNICATIONS COORDINATOR

Focused delivering effective news and stories for internal organization and volunteers/ donors alike. e3 is a global missions organization with presence in over sixty countries. Reported to Communications Director and worked with all country-leaders to plan and coordinate the country’s storyline; acting as Writer, digital content strategist and communications department coordinator contributing to overarching organization mission. 

  • Lead writer in Creative Department for external clients, working with Creative Director and Director of Communications 
  • Managed editorial and content development calendar
  • Trained department managers and traveled to conduct training for field offices on company website, intranet and communications best practices
  • Worked with department managers to identify stories that would promote their mission trips, to be featured in publications and internal intranet blog/ newsletter 
  • Key role in customization and rollout of donor web application

NON-PROFIT | 2006-2008 | T.D. JAKES MINISTRIES | WRITER, PUBLICATIONS COORDINATOR

International religious organization, initially onboarded to be part of a task force for development of slated nationally circulated magazine; after which worked with Publications, Public Relations departments and worked directly with Chief of Communications on ministry communications development and delivery. 

  • Tasked to research, report and create mock presentations of slated nationally circulated magazine; writing editorial articles, editing content, creating editorial calendar and organizing distribution channels
  • Worked with editorial team on quarterly content calendar; and advertising team to pinpoint content and promotional targets and budgets
  • Managed Publications department editorial calendar; worked with Creative Department resources to establish internal projects that were communications and marketing related.
  • Wrote editorial and donor content
  • Scheduled and organized high-profile public relations and communication strategy meetings with Chief of Communications

RESTAURANT | 2007-2011 | DAVE & BUSTERS | CONTRACT/FREELANCE COPYWRITER

Deadline-driven copywriter for entertainment company – one of my first clients and projects as a professional copywriter.

  • Worked directly with Creative Director to create fun, engaging copy for in-store promotional campaigns
  • Collaborated with Marketing Director to create sponsorship deck and event packages
  • Worked with General Operations Manager to create department training manual 

AGENCY | 2006-2007 | DREAMHAUS MEDIA | JR. PROJECT DEVELOPER

Tasked with learning the internal operations of a creative agency, write content that accompanied web and design projects, manage projects as an account executive and other various tasks as assigned.  

  • Worked closely with the owner/Creative Principle in learning Adobe programs, some web development, client relations and managing accounts
  • Wrote copy for in-house clients
  • Promoted to contract account manager

NON-PROFIT | CURRENT | KUPONA FOUNDATION | BRAND MANAGER (UNSALARIED)

In 2012, I joined with Kupona as my way of giving back and and contributing my skill sets to a worthy cause. Began as a probono Consultant and later appointed to probono Brand Manager, working with the Executive Director to develop internal, donor and public communications strategies that are inline with its vision.

  • Provides support for updating quarterly objectives and messaging via donor reports and publications, website and social media
  • Consults Executive Director and team on feasibility of ideas and how they are implemented across available digital channels
RECENT CLIENTS

I provided copywriting, digital content strategy and creative direction and planning for the following companies:

  • H-FARM (ITALY)
  • DEBRAFLOWER (ITALY)
  • GAMETECH (GERMANY)
  • ARTHOUSE TULUM (MEXICO)
  • TD JAKES MINISTRIES
  • MEGAFEST INTERNATIONAL
  • MERCEDES BENZ
  • INCREDIBLUE
  • PEPPER MILLER/ BLACK STILL MATTERS
  • CITY OF DALLAS
  • DALLAS CONVENTION & VISITORS BUREAU
  • DAVE & BUSTER’S 
  • MAIN EVENT ENTERTAINMENT 
  • ALLSTATE
  • REGRO HAIR SOLUTIONS

PORTFOLIO

Kupona Foundation

Kupona has grown over the years due to our ability to effectively share the stories of women in Tanzania and connect their need, to constituents in the U.S. and all over the world. I assist Kupona Foundation with Brand Management, Storytelling and Visual Graphics. I decided to work with Kupona because their cause struck me as worthy to devote time and energy to, pro bono. I resonate with the women, children and communities they serve, because I could be that woman; my child could be that child, my community, that community.

 

HEIGHT GODDESS

I created full-scale communication strategy, email marketing, blogging, copywriting and product positioning for HEIGHT GODDESS, an apparel and lifestyle brand for tall women. From creating the tee shirt design  with original phrases, to writing compelling sales copy and social media marketing, I helped a small business expand and thrive in a saturated retail market. I also spearheaded and executed the strategy and communications plan for their successfully backed Kickstarter campaign.

Accomplishments

Role: SENIOR WRITER & MARKETING DIRECTOR

  • Onboarded as digital marketing copywriter; promoted to Digital Communications Director

  • Created and maintained editorial, marketing and product promotional calendar 

  • Content Management: Wrote and edited all copy for web, social media and print/brochure materials; frequent blog writing and product positioning

  • Utilized a stream of analytics, sales trends, user behavior/ user experience via digital touch points, to create reports and develop data-driven strategy 

Arthouse Tulum

(Tulum, QR, Mexico) I had the amazing privilege of living in Mexico for three months, while spending time observing and absorbing a Mayan-inspired boutique hotel being built from the ground up. I captured the uniqueness of the property and its nine luxury suites, carefully collecting the right words to enchant the vacationer, and invite them into the home and the Arthouse experience before they ever arrived. 

Accomplishments

Role: COMMUNICATIONS STRATEGIST | LEAD WRITER 

  • Spearheaded message strategy and the development of core story points for marketing plan

  • Researched and outlined key markets in the Riviera Maya region and abroad, to focus customer acquisition efforts

  • Wrote and edited all copy for web, social media and print/brochure materials

SDL Citadel

2011-2013 | SDL Citadel provides clean energy solutions for commercial, industrial, government and residential sectors. I was onboarded to mold and craft all SDL touchpoints, creating a story, transforming tech-heavy jargon into processes that were simple to grasp and bringing the company to market.

Accomplishments

Role: COMMUNICATIONS STRATEGIST

  • Transformed business plan with undeveloped messaging, into full-scale corporate communication strategy for investment pitching and later B2B sales 

  • Wrote and edited all copy for web, print and scripting for video content

  • Sourced all vendors for video production, web/graphic design, print, convention displays/ presentation material and product/vehicle wrapping

  • Created style guide, naming conventions and trademarked product signatures for patented new-to-market system

Harbor Living

I spent time in Possum Kingdom Lake just outside of Dallas-Fort Worth in order to interview and survey the grounds by which The Harbor were being built. Under the direction of the e3 Creative Director, I wrote the entire print promotional booklet, script for the DVD and web content. 

Hope Cube

Working with e3 Partners, I concepted and created the e3 Hope Cube promotional booklet, a derivative of their e3 Evangelism Cube, bringing awareness to AIDS in the countries whereby e3 serves, and a call for volunteers to get involved with the project. 

Dave & Busters/ Jillian’s

2006-2008 | Freelance contractor, writing marketing copy for in-store promotional campaigns and events; corporate manuals

Pepper Miller

2011-Current | Personal brand and communication consultant, writing web, email marketing, social media and keynote. 

Dreamhaus Media

2006-2007 | Intern turned Jr. Copywriter and Project Devloper for Dreamhaus Media, writing for the City of Dallas, Dallas CVB and more.

I am Second

2008-2010 | Contracted to lead as writer on the founding creative team for this local religious campaign

Boss Education

2011-Current | Senior Communications consultant, assisting with strategy and writing everything from educational materials, to web, print, email and social media content. 

GET IN TOUCH

talk@victoriachildress.com